Insights

Chart of the Week 10.19.26

Written by Mike Allison | Oct 19, 2026, 3:40:17 PM
Source: Statista

Risky Business

Gambling, Investing, and the Importance of Understanding the Difference

Gambling, Investing, and the Importance of Understanding the Difference

In the 1983 movie Risky Business, a young Tom Cruise watches his dad's Porsche roll off a pier into Lake Michigan, then spends the rest of the film scrambling to cover the loss. Young people taking big swings with money they can't afford to lose is an old story.

This week's chart shows that story is now a $17-billion-a-year industry.

That's gross gaming revenue from legal U.S. sports betting: dollars wagered minus bettors' winnings. Put plainly, it's the money sportsbooks took from American bettors. It grew from $0.9 billion in 2019 to $17.0 billion in 2025, nearly 19-fold in six years. Add up the bars and it's roughly $56 billion since 2019.

In 2025, Americans legally wagered $166.9 billion. The house kept about 10 cents of every dollar.

So who's paying? Mostly the young. Pew found that 31% of adults under 30 bet on sports in the past year (36% of young men), versus 12% of those 65 and older. A Siena/St. Bonaventure poll from February 2026 found that 52% of men aged 18 to 49 have an active online sportsbook account. The skew is real, and it's steep.

Gambling and investing both involve taking risk. The resemblance mostly ends there.

A sports bet usually ends in a binary outcome: you win or you lose. When the final whistle blows, your stake is either multiplied or gone. Investing doesn't work that way. Owning a business (or an index of 500 of them) gives you a claim on earnings that keep coming, and there's no final whistle.

The math also runs in opposite directions. Sports betting is negative-sum: the platforms' $17 billion is the bettors' collective loss. Investing as a whole, though not in every investor's case, has been a net positive over time. Investors benefit from a growing economy and rising corporate earnings, which drive investment returns. Plenty of individual investors lose money, but the pie keeps getting bigger.

There is one place where the line blurs. Zero-days-to-expiration (0DTE) options expire the same day they're traded, and held to the close they behave a lot like a sports bet: they either pay off or expire worthless. There's no long run to bail you out. In July 2026, 0DTE contracts hit a record 66.2% of S&P 500 Index (SPX) option volume. A September study by OptionMetrics estimates retail traders account for 30% to 35% of it.

I use options every day, to hedge and to generate income. A same-day lottery ticket on the index is a different animal.

Here's the irony that bugs me. Younger investors are exactly the people who should be taking more risk. They have decades to recover from market drawdowns and let compounding do the heavy lifting. Time is the one edge they have over the rest of us, and the sportsbook spends it for them.

Some quick math. Say a 25-year-old moves $50 a week from parlays into a broad index fund. At a hypothetical 7% annual return, that's about $519,000 by age 65. The same $50 a week at the sportsbook, a losing proposition for most, compounds in the other direction.

Joel Goodsen got into Princeton anyway. Most bettors won't get that lucky.

Investing builds wealth. Gambling extracts it.

Sources: American Gaming Association via CDC Gaming Reports, "Commercial gaming revenue was new record $78.7 billion in 2025"; Pew Research Center, "Americans increasingly see legal sports betting as a bad thing for society and sports" (Oct. 2, 2025); Siena Research Institute / St. Bonaventure University, American Sports Fan Survey 2026, Release 2; Cboe, "Cboe Global Markets Reports Trading Volume for July 2026" (Aug. 5, 2026); OptionMetrics, "How Much of 0-DTE Is Really Retail? Evidence from SPX and SPY Options" (Sept. 28, 2026); Statista, "America's Sports Betting Boom."

The Pacific Financial Group, Inc. (“TPFG”) is a registered investment adviser. The commentary above was prepared by Investment Research Partners, LLC, and is being redistributed by TPFG with their permission. Opinions and forecasts regarding markets, securities, or portfolios are those of Investment Research Partners as of the date indicated and are subject to change without notice. The commentary is provided for informational and educational purposes only. It should not be interpreted as an offer or solicitation to purchase or sell any security or financial instrument and should not be construed as individualized investment, tax, legal, or accounting advice. All investments contain risks, including possible total loss of principal. Investment Research Partners provides consulting services to TPFG but is not affiliated with TPFG. 
 
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