Michael Mendenhall is a global Chief Marketing Officer and Chief Communications Officer who has led brand, marketing, and communications at The Walt Disney Company, Hewlett-Packard, IBM, Flex, and TriNet. Over 17 years at Disney, he rose to President of Marketing & Synergy for Walt Disney Studios and EVP of Global Marketing for Disney Parks and Resorts, a $10B enterprise. There he created the foundational brand campaigns "Magic Happens" and "Where Dreams Come True," oversaw the launches of Euro Disney and Hong Kong Disneyland, and led all global marketing and synergy for Walt Disney Studios, including major films such as Toy Story, Finding Nemo, Pirates of the Caribbean, and The Princess Diaries.
A brand-to-revenue architect, he converts brand strategy into measurable growth, directly driving 37% of TriNet's top-line revenue, generating $2B+ in brand value at Flex, and growing unaided awareness 300% in a single year. His signature campaigns also include HP's "Let's Do Amazing," IBM's "Let's Put Smart to Work," and TriNet's "People Matter."
Named CMO of the Year and a Wall Street Journal Marketing Visionary, and an Emmy and Cannes Silver Lion winner, he has served as an active board advisor, WSJ CMO Network member, and World Economic Forum council member.